Kenyan consumers have a new reason to raise a toast. Kenya Wine Agencies Limited (KWAL) has unveiled the “Form Imejipa Na County” consumer promotion. This nationwide campaign will reward loyal County Brandy consumers with over Sh35 million worth of cash and prizes.
Running from June 4 to August 31, 2026, the promotion offers participants a chance to win everything from instant airtime and shopping vouchers to motorbikes, content creator kits, laptops and the ultimate grand prize of Sh1 million in cash, making it one of the biggest consumer reward campaigns in the alcoholic beverage industry this year.
Every week, Motor Bikes, Shopping Vouchers or Instant Cash Rewards of up to Sh10,000 will be available.
Daily instant airtime prizes will also be available through scratch-and-win opportunities in the Promotion for County Brandy, running from 4th June 2026 to 31st August 2026.
“County has built a strong base among Kenyans who are enterprising, hardworking and who place a high premium on quality for value. We want to celebrate their entrepreneurial spirit and reward their loyalty to our brand,” said Alice Mwalimo, Commercial Director, KWAL.
Participants need to purchase 750ml and 250ml of County Brandy, scratch the label panel to reveal the entry code and submit it by dialling the toll free USSD code *459*9# on their mobile phones.
The campaign, which was officially launched on Wednesday by KWAL, celebrates the resilience and entrepreneurial mindset of County’s core market segment who are widely regarded as the engine of Kenya’s economic growth and enduring prosperity.
KWAL is rolling out the campaign nationwide with county-level activations spread across its duration.
“KWAL’s relationship with hospitality establishments, retailers and wholesalers are critically important to our brands’ success. We recognise them as the cultural spaces where our County experience comes to life for our consumer. We have planned various activities to ensure we embed responsible consumption even as we launch this national campaign,” said Ms. Mwalimo.
“This Promotion recognises the value of responsible production in line with our commitment to continue producing a wide range of quality products locally, enrich employment opportunities and celebrate our heritage,” she added.
KWAL’s portfolio currently includes: Heineken, Windhoek, Desperados, Kingfisher, Hunter’s Dry Cider, Hunter’s Gold Cider, Savanna Dry, Savanna Angry Lemon, Kibao Vodka, Kibao Gin, Caribia Flavoured Gin, County, Hunter’s Choice Whiskey, Amarula, Viceroy, Nederburg Wines, Durbanville Hills Wines, 4th Street Wines, J.C. le Roux, Caprice Wines and Casa Buena Wines; as well as the non-alcoholic variants Heineken 0.0, Savanna 0.0 and Chamdor.
