Tanqueray, the world’s No. 1 premium gin, has officially unveiled Showtime, a bold new cultural platform designed to elevate everyday…
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Johnnie Walker, in partnership with Nyashinski, hosted an exclusive listening party at the Microbrewery to premiere his much-anticipated new album Yariasu.…
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East African Breweries Limited (EABL) hosted a distributor launch at Sankara Hotel to further integrate Casamigos tequila into Kenya’s premium…
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The entertainment industry came together to celebrate music, culture and artistic excellence at the Trace Music Awards Tour in Kenya.…
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Award-winning singer and songwriter Bien-Aime Baraza was last night honoured with a special award by the Trace Awards team ahead…
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Over the years, Kenya has seen a notable surge in the consumption of luxury spirits, a trend that mirrors the…
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The 2025 Trace Awards and Summit are set to go down on February 24–26, 2025 at the Mora Zanzibar Resort.…
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Johnnie Walker Blue Label reaffirmed its leadership in the premium whisky market with an exclusive Blue Party held at the…
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Opinion
